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Racquet Therapy
This logo was created for a Wilmington, DE based racquet restringing business. The goal of the design was to create both a soothing palette, that brings to mind the name of the business, while still evoking strength and athleticism. This was accomplished through the use of cool colors and using the already established visual language of a racquet makers initials displayed boldly in the center of a racquet.
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US Pro Doubles
This logo was created for the national Pro Squash Doubles tournament. The goal was to create an image that could work in many different mediums (web, posters, embroidery, etc.), while bringing to mind the speed and athleticism of the game of squash. This was accomplished through the use of stylized lines and by integrating the typography and the image. I also created very successful animation for the web.
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DSSRA
This logo for the Delaware State Squash Racquets Association was created with very clear specifications from the client. The blue and gold are the state colors of Delaware, which have been saturated to make the design stand out. The squash racquet is superimposed on an outline of the state of Delaware, this provided the client with a very visually literal interpretation of the organization.
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CDM Cafe
This proposed logo for a cafe needed a striking color palette that would be recognizable when used for multiple levels of advertisement (paper products, signage, t-shirts, etc). The distinct color and shapes give this logo a set of versatile visual cues that can be reused in different patterns allowing the logo to grow with a growing business.
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Soscends
This logo proposal for a social aggregation website visually represents the coming together of people and ideas. Since the logo is meant for web use only the normal print limitations regarding gradient and three dimensionality are not applicable. The color palette was chosen to best display the coming together and molding of ideas.
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Sehnsucht
This proposed logo for an online fashion magazine is meant to be a fashion mascot for the site. The typographic logo was already established, so an equally edgy fashion model was appropriate for the content of the site. The figure was modeled from scratch in Illustrator with the intention of being able to change the apparel based on the season and trends.
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Golden Recruiter
This logo proposal for a recruiting firm plays on the pun already established in the company's name. They required a retro logo that mimics the Bauhaus school of art. This was accomplished by simplifying the shapes of a golden retriever and using an almost monochromatic (but saturated) color palette.
